Courses
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Offline marketing (MCMC17)
In this course, you will learn about the relevance, integration, design considerations, benefits, and drawbacks of traditional marketing methods, and how they complement digital channels for overall marketing success.
Free
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Social media marketing (MCMC16)
In this course, you will learn to develop an effective social media marketing strategy, create platform-specific content, set and evaluate KPIs using in-platform analytics, and utilise automation tools for engagement and scheduling.
Free
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Email marketing (MCMC15)
This course will teach how to create an effective email marketing strategy, including list building, segmentation, and legal compliance. It covers the benefits of automation for customer journeys and e-commerce conversion rates.
Free
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Website design and SEO (MCMC14)
This course teaches SEO strategies for better website visibility, including on-page and off-page techniques like SEO practices, social media promotion, PPC advertising, backlink building, affiliate marketing, sponsorship and keyword research.
Free
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Video, audio and image editing (MCMC13)
This course covers creating, editing, and capturing high-quality video, image, and audio content, exploring major platforms and their functionality, detailing professional graphic creation processes, and sharing expert editing tips.
Free
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Content marketing (MCMC12)
This course covers content marketing, focusing on creating valuable content to engage audiences. You will learn to develop strategies, understand its role in the marketing mix, and explore common methods like blogging and social media.
Free