🎯 Learning objectives
📍 Introduction
📄 The sales team
✍️ Over to you 11.1
💡 Chapter summary
📄 Sales involvement in the publishing process
📄 Acquisitions, forecasting and sales for books
📄 Sign-ups, forecasting and sales in journals, magazines, digital platforms and services companies
✍️ Over to you 11.2
💡 Chapter summary
📄 The essentials
📄 Different revenue streams
✍️ Over to you 11.3
💡 Chapter summary
📄 Daily sales activities
📄 Key attributes of a good salesperson
📄 Sales tools
✍️ Over to you 11.4
💡 Chapter summary
📄 An introduction to sales channels
📄 Book sales
📄 Education sales to schools and universities
📄 Journals and academic collection sales to institutions
📄 Magazine sales
✍️ Over to you 11.5
💡 Chapter summary
