🎯 Learning objectives
📍 Introduction
📄 Key functions of marketing and publicity
📄 The marketing mix
📄 Marketing or publicity?
✍️ Over to you 10.1
💡 Chapter summary
📄 Job roles in marketing
📄 Key marketing tools and techniques
📄 Marketing levels and budgets
📄 Creating marketing plans
✍️ Over to you 10.2
💡 Chapter summary
📄 Popular marketing methods
📄 Working with and supporting the Sales and Rights teams
📄 Events, fairs and awards
📄 The company website and other websites
✍️ Over to you 10.3
💡 Chapter summary
Different sectors, different practice
📄 Marketing children's books
📄 Marketing academic publishing
📄 Marketing in education
📄 Marketing magazines
✍️ Over to you 10.4
💡 Chapter summary
📄 Publicity and using the press
📄 Social media
✍️ Over to you 10.5
📄 Publicity in trade
✍️ Over to you 10.6
💡 Chapter summary
