Courses
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Building a brand (MCMC07)
In this course, you'll discover the intricacies of branding, including the difference between a brand and a logo, the key components of a brand, the purpose and contents of brand guidelines, and how to develop a consistent brand voice.
Free
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Regulatory and ethical considerations (MCMC06)
In this course, you will learn about the regulatory compliance in marketing, including key regulations, intellectual property types, employer and employee responsibilities, ethics, social responsibility's impact on marketing.
Free
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Developing a marketing strategy (MCMC05)
In this course, you will learn SWOT and PESTEL analyses, the differences between marketing strategy and marketing plan, budgeting in marketing management, project management's role in marketing, and the PESO model's place within the marketing mix.
Free
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Systems, software, and data management (PUBC04)
In this course, you will learn about the importance of data and systems in publishing, and you will cover GDPR. Additionally, you will explore how systems have changed over time and where we're heading.
Free
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Consumer behaviour and market research (MCMC04)
In this course, you will learn about: customer experience, market research for segmentation, consumer psychology in purchasing, buyer personas, data collection, analysis, and their importance in marketing.
Free
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Trends in the publishing industry: Part 1 (PUBC03)
In this course, you will learn about diversity, equity and inclusion (DE + I) and its relevance and impact in publishing, you will identify trends and problems across the publishing sectors and learn about the pros and cons of sensitivity readers.
Free