Courses
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MCM - Bundles 5 and 6
5 CoursesMCMC19-MCMC20
Free
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Measuring success (MCMC21)
Learn how to monitor user experience through data analysis, interpret metrics to enhance performance, evaluate briefs to assess impact, apply lessons learned for future campaigns, and use self-reflection to continually improve skills.
Free
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Stakeholder management (MCMC20)
Learn to identify and engage with internal and external stakeholders, understand the key roles within a marketing department and across the organisation, and manage campaign risks by evaluating potential stakeholder challenges.
Free
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Project management (MCMC19)
Effective multi-channel campaigns need strong relationships, modern tools, automation, efficient budget management, and tracking with Gantt charts. Additionally, manage customer service, community engagement, and the company's online reputation.
Free
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Advertising (MCMC18)
This course covers advertising fundamentals across various media, explores traditional and digital advertising solutions with their pros and cons, and teaches the basics of setting up a Google Ads PPC campaign.
Free
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Offline marketing (MCMC17)
In this course, you will learn about the relevance, integration, design considerations, benefits, and drawbacks of traditional marketing methods, and how they complement digital channels for overall marketing success.
Free