Courses
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MCM - Bundles 3 and 4
7 CoursesMCMC04-MCMC09
Free
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MCM - Bundles 1 and 2
6 CoursesWelcome to bundles 1 and 2 of your Multi-Channel Marketer programme!
Free
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Asset creation tools and processes (MCMC11)
In this course, you will learn about creating marketing assets, effective creative briefs and the creative process, and how to obtain/edit assets from different sources.
Free
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Channel overview (MCMC10)
The course covers offline and online channel types, teaches aligning push and pull marketing strategies with channel choices, emphasises integrating channel experiences for customer satisfaction, and evaluates key channels' strengths and weaknesses.
Free
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Marketing asset management (MCMC09)
This course explores proactive management of digital and physical marketing assets, emphasising the marketer’s role in quality control.
Free
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The power of words (MCMC08)
This course explores storytelling in marketing, focusing on brand shaping and effective communication. You will learn to craft narratives, understand writing structures, and address common grammatical errors.
Free