Courses
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Channel overview (MCMC10)
The course covers offline and online channel types, teaches aligning push and pull marketing strategies with channel choices, emphasises integrating channel experiences for customer satisfaction, and evaluates key channels' strengths and weaknesses.
Free
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Marketing asset management (MCMC09)
This course explores proactive management of digital and physical marketing assets, emphasising the marketer’s role in quality control.
Free
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The power of words (MCMC08)
This course explores storytelling in marketing, focusing on brand shaping and effective communication. You will learn to craft narratives, understand writing structures, and address common grammatical errors.
Free
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Building a brand (MCMC07)
In this course, you'll discover the intricacies of branding, including the difference between a brand and a logo, the key components of a brand, the purpose and contents of brand guidelines, and how to develop a consistent brand voice.
Free
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Regulatory and ethical considerations (MCMC06)
In this course, you will learn about the regulatory compliance in marketing, including key regulations, intellectual property types, employer and employee responsibilities, ethics, social responsibility's impact on marketing.
Free
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Developing a marketing strategy (MCMC05)
In this course, you will learn SWOT and PESTEL analyses, the differences between marketing strategy and marketing plan, budgeting in marketing management, project management's role in marketing, and the PESO model's place within the marketing mix.
Free