Courses
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Stakeholder management (MCMC20)
Learn to identify and engage with internal and external stakeholders, understand the key roles within a marketing department and across the organisation, and manage campaign risks by evaluating potential stakeholder challenges.
Free
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Project management (MCMC19)
Effective multi-channel campaigns need strong relationships, modern tools, automation, efficient budget management, and tracking with Gantt charts. Additionally, manage customer service, community engagement, and the company's online reputation.
Free
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Advertising (MCMC18)
This course covers advertising fundamentals across various media, explores traditional and digital advertising solutions with their pros and cons, and teaches the basics of setting up a Google Ads PPC campaign.
Free
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Offline marketing (MCMC17)
In this course, you will learn about the relevance, integration, design considerations, benefits, and drawbacks of traditional marketing methods, and how they complement digital channels for overall marketing success.
Free
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Social media marketing (MCMC16)
In this course, you will learn to develop an effective social media marketing strategy, create platform-specific content, set and evaluate KPIs using in-platform analytics, and utilise automation tools for engagement and scheduling.
Free
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Email marketing (MCMC15)
This course will teach how to create an effective email marketing strategy, including list building, segmentation, and legal compliance. It covers the benefits of automation for customer journeys and e-commerce conversion rates.
Free