Courses
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Consumer behaviour and market research (AZMCMC04)
In this course you will learn about: customer experience, market research for segmentation, consumer psychology in purchasing, buyer personas, data collection, analysis, and their importance in marketing.
Free
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Emerging trends (AZMCMC03)
In this course, you'll delve into emerging marketing trends driven by technology, including AI's role. You'll also explore the significance of voice search, podcasting, mobile marketing, video marketing, and distinguish between augmented reality (AR)
Free
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Core concepts, principles and terminology (AZMCMC02)
In this course, you'll learn about marketing fundamentals, including the 7P's of the marketing mix, applying it to products or services, understanding the promotional mix's elements, the product lifecycle stages, and key marketing terms.
Free
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Sales in the publishing industry (PUBC11)
In this course, you will learn about the role and importance of the sales team in publishing, key sales tools and activities, and sub-rights and licence sales as an additional income stream for authors and publishers.
Free
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Marketing and publicity for publishers (PUBC10)
In this course, you will learn about the role and purpose of marketing and publicity in publishing, the interaction between marketing and publicity and other publishing teams, campaign development and marketing activities.
Free
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Trends in the publishing industry: Part 2 (PUBC09)
In this course, you will learn about the impact of new technologies, and the challenges of climate change, hybrid and remote working in the publishing industry.
Free