Courses
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(DML2C03) Relationship marketing and segmentation
In this course, you will learn what is meant by relationship marketing, it's benefits, limitations and constraints/ You will also learn about the four key market segment strategies and how to create focused campaigns for your target audience.
Free
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(DML2C02) Product life cycle
In this course, you will learn about the different stages in the product life cycle.
Free
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(DML2C01) The marketing mix
In this course, you will learn about the seven parts of the marketing mix and understand how to apply them to products or services.
Free
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(DML1C09) Websites, cookies and standards
In this course, you will learn how to identify the differences between static and dynamic websites, how cookies work to make websites more effective and the key roles of the web technologies governance groups.
Free
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(DML1C08) How Search Engine Optimisation works (SEO)
In this course, you will learn how Search Engine Optimisation (SEO) works and why it is important. You will also learn about the primary functions of a search engine and how to use keywords.
Free
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(DML1C07) Web applications and databases
In this course, you will learn the purpose of relational database management systems, how to use content management systems, and the difference between browsers and applications (both mobile and desktop).
Free