Courses
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(DML2C04) Marketing campaigns and digital content
In this course, you will learn about the main components of digital and social media strategies. You'll implement them, and use real-time information for creating target digital marketing campaigns and the types of digital content you should use.
Free
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(DML2C03) Relationship marketing and segmentation
In this course, you will learn what is meant by relationship marketing, it's benefits, limitations and constraints/ You will also learn about the four key market segment strategies and how to create focused campaigns for your target audience.
Free
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(DML2C02) Product life cycle
In this course, you will learn about the different stages in the product life cycle.
Free
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(DML2C01) The marketing mix
In this course, you will learn about the seven parts of the marketing mix and understand how to apply them to products or services.
Free
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(DML1C09) Websites, cookies and standards
In this course, you will learn how to identify the differences between static and dynamic websites, how cookies work to make websites more effective and the key roles of the web technologies governance groups.
Free
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(DML1C08) How Search Engine Optimisation works (SEO)
In this course, you will learn how Search Engine Optimisation (SEO) works and why it is important. You will also learn about the primary functions of a search engine and how to use keywords.
Free