Introduction to the publishing industry (PUBC01)
In this course, you will be introduced to publishing - including the make-up of the industry, business strategy, your customers and target users, making money in publishing, and where your role sits.
👋 Welcome to your Publishing Professional apprenticeship!
🎯 Learning objectives
✅ A quick note on learner journal checkpoints
📍 Introduction
📄 The make-up of the UK publishing industry
✍️ Over to you 1.1
📄 Focus on the UK publishing industry
✍️ Over to you 1.2
📄 What are competitors?
✍️ Over to you 1.3
💡 Chapter summary
📄 Business strategy
✍️ Over to you 1.4
📄 Customers and target users
✍️ Over to you 1.5
💡 Chapter summary
📄 Making money in publishing
✍️ Over to you 1.6
💡 Chapter summary
📄 Your role
✍️ Over to you 1.7
💡 Chapter summary
🏁 Course summary
💯 Knowledge check
⭐ Portfolio assignment activity
✅ Learner journal checkpoint
🎉 Congratulations!