Courses
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Building a brand (RMCMC07)
In this course, you'll discover the intricacies of branding, including the difference between a brand and a logo, the key components of a brand, the purpose and contents of brand guidelines, and how to develop a consistent brand voice.
Free
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Consumer behaviour and market research (RMCMC04)
In this course, you will learn about: customer experience, market research for segmentation, consumer psychology in purchasing, buyer personas, data collection, analysis, and their importance in marketing.
Free
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Regulatory and ethical considerations (RMCMC06)
In this course, you will learn about the regulatory compliance in marketing, including key regulations, intellectual property types, employer and employee responsibilities, ethics, social responsibility's impact on marketing.
Free
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Developing a marketing strategy (RMCMC05)
In this course, you will learn SWOT and PESTEL analyses, the differences between marketing strategy and marketing plan, budgeting in marketing management, project management's role in marketing, and the PESO model's place within the marketing mix.
Free
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Emerging trends (RMCMC03)
In this course, you'll delve into emerging marketing trends driven by technology, including AI's role.
Free
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Core concepts, principles and terminology (RMCMC02)
In this course, you'll learn about marketing fundamentals, including the 7P's of the marketing mix, applying it to products or services, understanding the promotional mix's elements, the product lifecycle stages, and key marketing terms.
Free