LDN Apprenticeships

Consumer behaviour and market research (MCMC04)

In this course, you will learn about: customer experience, market research for segmentation, consumer psychology in purchasing, buyer personas, data collection, analysis, and their importance in marketing.

Trends in the publishing industry: Part 1 (PUBC03)

In this course, you will learn about diversity, equity and inclusion (DE + I) and its relevance and impact in publishing, you will identify trends and problems across the publishing sectors and learn about the pros and cons of sensitivity readers.

Emerging trends (MCMC03)

In this course, you'll delve into emerging marketing trends driven by technology, including AI's role.

Core concepts, principles and terminology (MCMC02)

In this course, you'll learn about marketing fundamentals, including the 7P's of the marketing mix, applying it to products or services, understanding the promotional mix's elements, the product lifecycle stages, and key marketing terms.

Digital Learning Designer - Bundle 2

8 Courses

Publishing Professional

12 Courses