Courses
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Content marketing (AZMCMC12)
This course covers content marketing, focusing on creating valuable content to engage audiences. You will learn to develop strategies, understand its role in the marketing mix, and explore common methods like blogging and social media.
Free
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Asset creation tools and processes (AZMCMC11)
In this course, you will learn about creating marketing assets, effective creative briefs and the creative process, and how to obtain/edit assets from different sources.
Free
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Channel overview (AZMCMC10)
The course covers offline and online channel types, teaches aligning push and pull marketing strategies with channel choices, emphasises integrating channel experiences for customer satisfaction, and evaluates key channels' strengths and weaknesses.
Free
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Introduction to employment legislation (HRSC10)
In this course, you will learn about employment legislation in the UK that is relevant to your role in HR.
Free
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People policies (HRSC09)
In this course, you will learn about the significant role that HR departments play in creating policies related to employment, workforce management, and employee relations.
Free
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Where does HR fit? (HRSC08)
In this course, you will learn about the difference between the common perception of HR vs the reality, the importance of trust in HR, and about ESG and CSR.
Free