Courses
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Website design and SEO (RMCMC14)
This course teaches SEO strategies for better website visibility, including on-page and off-page techniques like SEO practices, social media promotion, PPC advertising, backlink building, affiliate marketing, sponsorship and keyword research.
Free
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Video, audio and image editing (RMCMC13)
This course covers creating, editing, and capturing high-quality video, image, and audio content, exploring major platforms and their functionality, detailing professional graphic creation processes, and sharing expert editing tips.
Free
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Channel overview (RMCMC11)
The course covers offline and online channel types, teaches aligning push and pull marketing strategies with channel choices, emphasises integrating channel experiences for customer satisfaction, and evaluates key channels' strengths and weaknesses.
Free
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Asset creation tools and processes (RMCMC09)
In this course, you will learn about creating marketing assets, effective creative briefs and the creative process, and how to obtain/edit assets from different sources.
Free
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Marketing asset management (RMCMC10)
This course explores proactive management of digital and physical marketing assets, emphasising the marketer’s role in quality control.
Free
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The power of words (RMCMC08)
This course explores storytelling in marketing, focusing on brand shaping and effective communication. You will learn to craft narratives, understand writing structures, and address common grammatical errors.
Free