Courses
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(DML2C07) Customer life cycle
In this course, you will learn about the five stages of the customer life cycle and the importance of business development, customer life time value and customer retention.
Free
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(DML2C06) Customer acquisition and engagement
In this course, you will learn how to acquire and generate engagement across different digital channels, the different types of audiences for different products or services and good vs bad practices for communicating and engaging with others.
Free
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(DML2C05) Digital marketing teams
In this course, you will learn about the roles and responsibilities of the digital marketing team and identify different ways of planning a campaign.
Free
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(DML2C04) Marketing campaigns and digital content
In this course, you will learn about the main components of digital and social media strategies. You'll implement them, and use real-time information for creating target digital marketing campaigns and the types of digital content you should use.
Free
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(DML2C03) Relationship marketing and segmentation
In this course, you will learn what is meant by relationship marketing, it's benefits, limitations and constraints/ You will also learn about the four key market segment strategies and how to create focused campaigns for your target audience.
Free
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(DML2C02) Product life cycle
In this course, you will learn about the different stages in the product life cycle.
Free