Bundle includes
Here are all the courses that are included in your bundle.
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(PAL3C01) Digital publishing
The world of publishing is having to evolve fast, as digital publishing threatens paradoxically both to leapfrog the publisher and yet also to offer the publisher their best ever chance at reaching the widest possible audience.
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(PAL4C01) Publishing rights and law
The basis of the business of publishing is copyright, without which publishers would have nothing to sell! In this module we cover how publishing deals are structured, understand what is being bought in a particular deal, what the copyright rules are
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(PAL5C01) Marketing and publicity for publishers
Marketing and PR are all about raising awareness of the forthcoming product and making sure it gets noticed once it's out there!
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(PAL5C02) Sales in the publishing industry
The sales process starts well before the final product is published or goes live. Salespeople are involved from the very beginning of the critical path, the sales force then helps to make sure that the target user actually buys or engages.