MCM - Bundles 3 and 4
MCMC04-MCMC09
Bundle includes
Here are all the courses that are included in your bundle.
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All Courses
Building a brand (MCMC07)
In this course, you'll discover the intricacies of branding, including the difference between a brand and a logo, the key components of a brand, the purpose and contents of brand guidelines, and how to develop a consistent brand voice.
Free
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All Courses
The power of words (MCMC08)
This course explores storytelling in marketing, focusing on brand shaping and effective communication. You will learn to craft narratives, understand writing structures, and address common grammatical errors.
Free
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All Courses
Marketing asset management (MCMC09)
This course explores proactive management of digital and physical marketing assets, emphasising the marketer’s role in quality control.
Free
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All Courses
Channel overview (MCMC10)
The course covers offline and online channel types, teaches aligning push and pull marketing strategies with channel choices, emphasises integrating channel experiences for customer satisfaction, and evaluates key channels' strengths and weaknesses.
Free
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All Courses
Asset creation tools and processes (MCMC11)
In this course, you will learn about creating marketing assets, effective creative briefs and the creative process, and how to obtain/edit assets from different sources.
Free
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All Courses
Content marketing (MCMC12)
This course covers content marketing, focusing on creating valuable content to engage audiences. You will learn to develop strategies, understand its role in the marketing mix, and explore common methods like blogging and social media.
Free
