MCM - Bundles 1 and 2
Welcome to bundles 1 and 2 of your Multi-Channel Marketer programme!
Bundle includes
Here are all the courses that are included in your bundle.
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All Courses
Introduction to marketing (MCMC01)
In this course, you'll delve into marketing fundamentals, exploring its importance to businesses, diverse approaches and channels, historical evolution, and strategies for target market identification and segmentation.
Free
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All Courses
Core concepts, principles and terminology (MCMC02)
In this course, you'll learn about marketing fundamentals, including the 7P's of the marketing mix, applying it to products or services, understanding the promotional mix's elements, the product lifecycle stages, and key marketing terms.
Free
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All Courses
Emerging trends (MCMC03)
In this course, you'll delve into emerging marketing trends driven by technology, including AI's role.
Free
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All Courses
Consumer behaviour and market research (MCMC04)
In this course, you will learn about: customer experience, market research for segmentation, consumer psychology in purchasing, buyer personas, data collection, analysis, and their importance in marketing.
Free
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All Courses
Developing a marketing strategy (MCMC05)
In this course, you will learn SWOT and PESTEL analyses, the differences between marketing strategy and marketing plan, budgeting in marketing management, project management's role in marketing, and the PESO model's place within the marketing mix.
Free
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All Courses
Regulatory and ethical considerations (MCMC06)
In this course, you will learn about the regulatory compliance in marketing, including key regulations, intellectual property types, employer and employee responsibilities, ethics, social responsibility's impact on marketing.
Free