Digital Marketer - Learning Paths 1, 2 and 3

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(DML1C01) Logic gates and programming languages

In this course, you will be introduced to basic logic in computation, the different types of logic gates, different programming languages (HTML, JavaScript and Java) and how to build digital products and services.

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(DML1C02) LAMP, XAMPP, file formats

In this course, you will learn about LAMP and XAMPP stacks used to run applications, the different types of file formats and the pros and cons associated with each in relation to compatibility.

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(DML1C03) Widgets and APIs

In this course, you will be introduced to widgets and their purpose, how to use APIs to create data feeds and be able to describe how these are used in Digital Marketing.

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(DML1C04) Application lifecycle

In this course, you will learn about the application lifecycle and how to use it to create programmes. You will also learn about the Agile and Waterfall methodologies of project management.

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(DML1C05) Terminologies for HTTP, HTTPS, TSL and FTP

In this course, you will learn the relevant terminologies for key internet protocols that enable the web to work, how web clients and web servers communicate.

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(DML1C06) Web hosting and servers

In this course, you will learn more about web hosting and web serving technologies and the different tools that keep communications secure as well as how a web client and web server provide access to websites.

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(DML1C07) Web applications and databases

In this course, you will learn the purpose of relational database management systems, how to use content management systems, and the difference between browsers and applications (both mobile and desktop).

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(DML1C08) How Search Engine Optimisation works (SEO)

In this course, you will learn how Search Engine Optimisation (SEO) works and why it is important. You will also learn about the primary functions of a search engine and how to use keywords.

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(DML1C09) Websites, cookies and standards

In this course, you will learn how to identify the differences between static and dynamic websites, how cookies work to make websites more effective and the key roles of the web technologies governance groups.

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(DML1C10) Principles of coding revision

In this course, you will apply the knowledge you have learnt by taking a mock exam in preparation for your BCS Principles of Coding exam.

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(DML2C01) The marketing mix

In this course, you will learn about the seven parts of the marketing mix and understand how to apply them to products or services.

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(DML2C02) Product life cycle

In this course, you will learn about the different stages in the product life cycle.

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(DML2C03) Relationship marketing and segmentation

In this course, you will learn what is meant by relationship marketing, it's benefits, limitations and constraints/ You will also learn about the four key market segment strategies and how to create focused campaigns for your target audience.

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(DML2C04) Marketing campaigns and digital content

In this course, you will learn about the main components of digital and social media strategies. You'll implement them, and use real-time information for creating target digital marketing campaigns and the types of digital content you should use.

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(DML2C05) Digital marketing teams

In this course, you will learn about the roles and responsibilities of the digital marketing team and identify different ways of planning a campaign.

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(DML2C06) Customer acquisition and engagement

In this course, you will learn how to acquire and generate engagement across different digital channels, the different types of audiences for different products or services and good vs bad practices for communicating and engaging with others.

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(DML2C07) Customer life cycle

In this course, you will learn about the five stages of the customer life cycle and the importance of business development, customer life time value and customer retention.

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(DML2C08) Digital marketing strategies

In this course, you will learn the type of digital marketing strategies.

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